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This is a small snippet of a larger project I worked on for Digital Welly. This really is quite early conceptual work to show how a website for Hasbro could begin to take shape using some nice animated sequences to move around a childs room. Can’t really say much more at this stage as it’s a project that’s ‘under development’ !
The all new Yas Hotel in Abu Dhabi, which staged the final Grand Prix of the 2009 season had being branded by ripe ! The whole team have worked on everything from the initial logo, shown here, to restaurant menus, branded Porsche cars, and all the hotel marketing collateral. The initial pitch for the work was a significant challenge as some of the UK’s biggest branding agencies were pitching for the work, so it was quite an event when ripe heard the news that we’d beaten off some of the big boys.
Here’s the menu designs I produced for the various restaurants in the hotel. The idea was to create something with a high end feel, that was obviously part of a suite of menus, and had the flexibility to easily update the inner content as and when the menus changed.
Bahrian Bay updated sales pack design. The logo of Bahrain Bay is well known and respected in Bahrain. What isn’t widely known though is that the shapes and form of the B’s merging together is representative of the land meeting the sea. A very important part of the Bahrain culture. I wanted to use the curved shapes from within the logo to echo this sentiment, and to also bring a fluid, flowing water, feel to the brand. I used these shapes to form both a visual divide on printed material, and with the sales pack, I used the curves to form the actual divide where the pack opened.
Nurai is a super exclusive island complex with stunning homes built into the structure of the land. Nurai wanted a compete overhaul of their existing marketing material and messaging. The only things to stay were the Nurai logo and the Zaya logo. Everything else is all new.
The multi million pound homes are actually sculpted into the island. I used the flowing undulating line graphic as a key, subtle link to the forms of the homes throughout the design. As well as designing a marketing pack, a sales pack, all related print based materials, I also worked up designs for the brochure, an interactive presentation (supplied on the bespoke pebble USB stick), and even suggested a Nurai fragrance, exclusive to residents of the island.
I’ve produced a few commercial animations now for icelolly.com, here’s a recent Spanish one (no sound as it was added after I handed over the animations !).
A relatively small site built for UK manufacturer Team Xtreme and their Predator X11 radio controlled buggy.
The site for the Predator X11 was created using wordpress to enable the client to content manage the site. The Team Xtreme guys can add new news stories and race reports easily to the site without getting involved in any coding. The styling is applied automatically to the new pages and everything is kept nicely organised and up to date. In addition team drivers can add to their own ‘blog’ and post specific info and setups for their Predator X11 cars.
A few of the ‘action’ pictures were kindly supplied by oOple and the legendary Jummy Storey. The other pictures of the car, taken for the spec pages were photographed using a light dome tent and photographic lights in my garage !
Hopefully the site will help promote Team Xtreme and their Predator X11 car both in the Uk and abroad.
A 3d illustration for the cover of the National Friendly report and account.
This image was created for the smashing chaps at huetaminto. They had designed some excellent work for National Friendly and wanted to take that work into 3d to grace the cover of the report and accounts. The guys supplied me with some great visuals of how they wanted the piece to look, as well as the textures and required graphics and I built the whole thing in 3d.
It was a great process, as the image came to life and we continually improved it and polished it to the version you see here. The final image was supplied at very high resolution to ensure we captured all the detail in the image.
This is an animated video, for Mubu, a museum funding project. The Mubu design was created by the very talented bunch over at Digital Welly, they provided me with an illustrator storyboard and the voice over for the piece, and I animated everything to the audio, added a few touches and pulled the whole piece together.
The video was a huge success, and did it’s job of ensuring that the Mubu project signed up it’s quota of funding projects in record time.
The all new Yas Hotel in Abu Dhabi, which staged the final Grand Prix of the 2009 season had being branded by ripe ! The whole team have worked on everything from the initial logo, shown here, to restaurant menus, branded Porsche cars, and all the hotel marketing collateral. The initial pitch for the work was a significant challenge as some of the UK’s biggest branding agencies were pitching for the work, so it was quite an event when ripe heard the news that we’d beaten off some of the big boys.
This is a piece of freelance design & 3d visualisation work for i to i travel. Basically they have bought 2 camper vans and are using them for mobile marketing & promotions. The brief was to design the vans, both inside and out, and visualise how they would look for client approval. This was to include all graphic design elements, interior design and accessories / internal storage etc. This is one of the van styles I designed and is the ’surf van’. The Camper van was modeled in 3D Studio max and all graphics were created in Photoshop and Illustrator. Find out more about i-to-i here www.i-to-i.com
