Here’s the menu designs I produced for the various restaurants in the hotel. The idea was to create something with a high end feel, that was obviously part of a suite of menus, and had the flexibility to easily update the inner content as and when the menus changed.

The sales pack had to be something special, but still achievable within sensible budgets. I designed a heavy card enclosure, with a recess for the required brochure, an insert system for floorplans and spec information, as well as provision for the USB stick. Each brochure was personalised, and was sealed with a Zaya branded ribbon.

External 3d render of the brochure pack showing the line work design details as well as the Zaya ribbon.

When someone is buying into such a luxury lifestyle, they want something unique – the Nurai fragrance, exclusive to home owners on Nurai.

The USB stick is designed around the from of a pebble. It’s tactile and in keeping with the spirit of the island.

The logo was a mix of a few initial designs, produced by myself and Mick Backhouse, a senior designer at ripe. We wanted to show the amazing form of the building, together with the shroud that covers parts of the building. Also, as the hotel spans the actual racetrack, we wanted to show how the hotel reaches across the track, and how the track passes under the hotel. Shown here is the final 2d logo, derived from a 3d illustration created in 3ds Max. As the logo needed to be ‘built’ to be shown inside the hotel, I needed to supply cad files of how to build the logo, as the sweeping nature of the overlapping curves and shroud are quite complicated.

These camper vans are now built and on the road visiting universities and events across the country to promote the i-to-i travel offerings. Below is the design for the corporate camper van. This is the style that i-to-i decided to go with. Initially they wanted a few different stlyes of van, hence all the work, but in the end they liked the corporate one so much that they decided to just go with that.

The images above show how I designed the inside of the camper van with the rear seats turned around to create a meeting room / space inside the van. Additionally storage units were built into the base of the seating. The double side door also featured storage and display areas for promotional material and when both doors were opened, I designed a ‘roof’ section that spanned the doors to create some shelter when the van was being used with the doors opened all day.

Below is a graphic that shows the different accessories that would be used on the different kinds of camper vans, i.e the surfboard on the ’surf’ van and the suitcases on the safari van. I visited a Volkswagen camper van meet in Halifax and met with lots of people to gain an insight into the camper van world. I took lots of pictures for inspiration to help me with the designs for the different vans.

Initially the client’s idea was to photograph a significant amount of the imagery for the ads, but thankfully they also considered 3d modeling and rendering too. When I spoke with them, we discussed the possibility of creating all the actual ‘YOU’ text models in 3D and then photoshopping them into photographed scenes that would be shot traditionally. I felt this may work, but could end up being more work than actually creating everything in 3D. Also keeping everything 3D would allow flexibility if we needed to change things as the work progressed, something traditional photography wouldn’t allow !

I did some initial tests completely 3D designed, and these showed that we would get the results the client was looking for, so the decision was mad to go all 3D, nice.

This one was one of my favorites as it was quite tricky to set up. You can’t really see all the detail here, but there is lots in the edges of the sand around the letters. The YOU sandcastle was created by displacing a high poly mesh and then a number of high-resolution textures, bump and displacement maps were drawn in photoshop. Vray displacement mapping was used to create the subtle ‘crumbly’ edges to the 3D letters.

I thought it would be nice to show the clients sketches on this one to give you an idea of the kind of things I usually have to work with, these were good as at least I didn’t have to start from scratch on this one, and after a lengthy conversation with a couple of the guys over at Brandfuel, I had a good idea of how to move forwards with the design.

Side view of the stand, it was quite a big one this, 23m x 15m.

This 3d render (with the roof removed) shows how the 4 meeting rooms work and how the 2 studio setups sit nicely inside the space. The basic idea is that people can walk through this central section when crossing from the Pro products across to the consumer products area. It was designed to encourage people to see the Pro Studio equipment that will be displayed centrally. Additionally the meeting rooms can all see into the central area, so the people in them can watch the studio demonstrations that are taking place.

Side view of the stand, it was quite a big one this, 23m x 15m.

This is a more detailed 3d render of the interior of one of the meeting rooms.

One of the larger units with a front graphic panel and a range of products on display.

A visual showing the different interchangeable tops.

A visual showing a selection of the units and an example of how they can interlock.

A 3d visual showing a breakdown of the modular elements that make up the units.

A 3d visual showing a bespoke unit design.

Finally a 3d render of a stand design showing the large lightbox based pyramid structure included on the stand which also doubles up as storage and a shop / customer service point.

This is a photo of how the space really looked !