Freelance Graphic Designer Leeds, Andrew Shillito » Work

Hasbro Concept work

Andy — Fri, 23 Jul 2010 19:18:54 +0000

This is a small snippet of a larger project I worked on for Digital Welly. This really is quite early conceptual work to show how a website for Hasbro could begin to take shape using some nice animated sequences to move around a childs room. Can’t really say much more at this stage as it’s a project that’s ‘under development’ !

[See post to watch Flash video]

Here’s a couple of higher resolution stills of the 3d scenes.

The Yas Hotel – menus

Andy — Fri, 23 Jul 2010 19:07:06 +0000

The all new Yas Hotel in Abu Dhabi, which staged the final Grand Prix of the 2009 season had being branded by ripe ! The whole team have worked on everything from the initial logo, shown here, to restaurant menus, branded Porsche cars, and all the hotel marketing collateral. The initial pitch for the work was a significant challenge as some of the UK’s biggest branding agencies were pitching for the work, so it was quite an event when ripe heard the news that we’d beaten off some of the big boys.

Here’s the menu designs I produced for the various restaurants in the hotel. The idea was to create something with a high end feel, that was obviously part of a suite of menus, and had the flexibility to easily update the inner content as and when the menus changed.

Bahrain Bay sales pack

Andy — Fri, 23 Jul 2010 18:41:03 +0000

Bahrian Bay updated sales pack design. The logo of Bahrain Bay is well known and respected in Bahrain. What isn’t widely known though is that the shapes and form of the B’s merging together is representative of the land meeting the sea. A very important part of the Bahrain culture. I wanted to use the curved shapes from within the logo to echo this sentiment, and to also bring a fluid, flowing water, feel to the brand. I used these shapes to form both a visual divide on printed material, and with the sales pack, I used the curves to form the actual divide where the pack opened.

Nurai Ultra high end homes

Andy — Fri, 23 Jul 2010 18:05:54 +0000

Nurai is a super exclusive island complex with stunning homes built into the structure of the land. Nurai wanted a compete overhaul of their existing marketing material and messaging. The only things to stay were the Nurai logo and the Zaya logo. Everything else is all new.
The multi million pound homes are actually sculpted into the island. I used the flowing undulating line graphic as a key, subtle link to the forms of the homes throughout the design. As well as designing a marketing pack, a sales pack, all related print based materials, I also worked up designs for the brochure, an interactive presentation (supplied on the bespoke pebble USB stick), and even suggested a Nurai fragrance, exclusive to residents of the island.

The sales pack had to be something special, but still achievable within sensible budgets. I designed a heavy card enclosure, with a recess for the required brochure, an insert system for floorplans and spec information, as well as provision for the USB stick. Each brochure was personalised, and was sealed with a Zaya branded ribbon.

External 3d render of the brochure pack showing the line work design details as well as the Zaya ribbon.

When someone is buying into such a luxury lifestyle, they want something unique – the Nurai fragrance, exclusive to home owners on Nurai.

The USB stick is designed around the from of a pebble. It’s tactile and in keeping with the spirit of the island.

Ice Lolly ads

Andy — Wed, 23 Jun 2010 18:51:09 +0000

I’ve produced a few commercial animations now for icelolly.com, here’s a recent Spanish one (no sound as it was added after I handed over the animations !).

[See post to watch Flash video]

Predator X11 website

Andy — Fri, 11 Jun 2010 12:25:48 +0000

A relatively small site built for UK manufacturer Team Xtreme and their Predator X11 radio controlled buggy.

The site for the Predator X11 was created using wordpress to enable the client to content manage the site. The Team Xtreme guys can add new news stories and race reports easily to the site without getting involved in any coding. The styling is applied automatically to the new pages and everything is kept nicely organised and up to date. In addition team drivers can add to their own ‘blog’ and post specific info and setups for their Predator X11 cars.

A few of the ‘action’ pictures were kindly supplied by oOple and the legendary Jummy Storey. The other pictures of the car, taken for the spec pages were photographed using a light dome tent and photographic lights in my garage !

Hopefully the site will help promote Team Xtreme and their Predator X11 car both in the Uk and abroad.

National Friendly Illustration

Andy — Wed, 09 Jun 2010 15:47:13 +0000

A 3d illustration for the cover of the National Friendly report and account.
This image was created for the smashing chaps at huetaminto. They had designed some excellent work for National Friendly and wanted to take that work into 3d to grace the cover of the report and accounts. The guys supplied me with some great visuals of how they wanted the piece to look, as well as the textures and required graphics and I built the whole thing in 3d.
It was a great process, as the image came to life and we continually improved it and polished it to the version you see here. The final image was supplied at very high resolution to ensure we captured all the detail in the image.

Mubu animated video

Andy — Mon, 07 Jun 2010 18:34:01 +0000

This is an animated video, for Mubu, a museum funding project. The Mubu design was created by the very talented bunch over at Digital Welly, they provided me with an illustrator storyboard and the voice over for the piece, and I animated everything to the audio, added a few touches and pulled the whole piece together.

The video was a huge success, and did it’s job of ensuring that the Mubu project signed up it’s quota of funding projects in record time.

[See post to watch Flash video]

The Yas Hotel

Andy — Sun, 07 Feb 2010 12:00:00 +0000

The logo was a mix of a few initial designs, produced by myself and Mick Backhouse, a senior designer at ripe. We wanted to show the amazing form of the building, together with the shroud that covers parts of the building. Also, as the hotel spans the actual racetrack, we wanted to show how the hotel reaches across the track, and how the track passes under the hotel. Shown here is the final 2d logo, derived from a 3d illustration created in 3ds Max. As the logo needed to be ‘built’ to be shown inside the hotel, I needed to supply cad files of how to build the logo, as the sweeping nature of the overlapping curves and shroud are quite complicated.

i-to-i camper van designs

Andy — Sat, 06 Feb 2010 12:00:00 +0000

This is a piece of freelance design & 3d visualisation work for i to i travel. Basically they have bought 2 camper vans and are using them for mobile marketing & promotions. The brief was to design the vans, both inside and out, and visualise how they would look for client approval. This was to include all graphic design elements, interior design and accessories / internal storage etc. This is one of the van styles I designed and is the ’surf van’. The Camper van was modeled in 3D Studio max and all graphics were created in Photoshop and Illustrator. Find out more about i-to-i here www.i-to-i.com

These camper vans are now built and on the road visiting universities and events across the country to promote the i-to-i travel offerings. Below is the design for the corporate camper van. This is the style that i-to-i decided to go with. Initially they wanted a few different stlyes of van, hence all the work, but in the end they liked the corporate one so much that they decided to just go with that.

The images above show how I designed the inside of the camper van with the rear seats turned around to create a meeting room / space inside the van. Additionally storage units were built into the base of the seating. The double side door also featured storage and display areas for promotional material and when both doors were opened, I designed a ‘roof’ section that spanned the doors to create some shelter when the van was being used with the doors opened all day.

Below is a graphic that shows the different accessories that would be used on the different kinds of camper vans, i.e the surfboard on the ’surf’ van and the suitcases on the safari van. I visited a Volkswagen camper van meet in Halifax and met with lots of people to gain an insight into the camper van world. I took lots of pictures for inspiration to help me with the designs for the different vans.