The all new Yas Hotel in Abu Dhabi, which staged the final Grand Prix of the 2009 season had being branded by ripe ! The whole team have worked on everything from the initial logo, shown here, to restaurant menus, branded Porsche cars, and all the hotel marketing collateral. The initial pitch for the work was a significant challenge as some of the UK’s biggest branding agencies were pitching for the work, so it was quite an event when ripe heard the news that we’d beaten off some of the big boys.
Here’s the menu designs I produced for the various restaurants in the hotel. The idea was to create something with a high end feel, that was obviously part of a suite of menus, and had the flexibility to easily update the inner content as and when the menus changed.