The Yas Hotel

The all new Yas Hotel in Abu Dhabi, which staged the final Grand Prix of the 2009 season had being branded by ripe ! The whole team have worked on everything from the initial logo, shown here, to restaurant menus, branded Porsche cars, and all the hotel marketing collateral. The initial pitch for the work was a significant challenge as some of the UK’s biggest branding agencies were pitching for the work, so it was quite an event when ripe heard the news that we’d beaten off some of the big boys.

The Yas Hotel 3d logo

The logo was a mix of a few initial designs, produced by myself and Mick Backhouse, a senior designer at ripe. We wanted to show the amazing form of the building, together with the shroud that covers parts of the building. Also, as the hotel spans the actual racetrack, we wanted to show how the hotel reaches across the track, and how the track passes under the hotel. Shown here is the final 2d logo, derived from a 3d illustration created in 3ds Max. As the logo needed to be ‘built’ to be shown inside the hotel, I needed to supply cad files of how to build the logo, as the sweeping nature of the overlapping curves and shroud are quite complicated.

The Yas Hotel 2d logo

The Yas Hotel Brochure

The Yas Hotel mini Brochure

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