3d You ads for the Halifax

A set of 3d ads for the Halifax Bank of Scotland.
These ads were a freelance 3d project created for work group plc., for the Halifax Bank of Scotland, created entirely in 3d, these are just a few from the set created for the latest recruitment ads. These are just a handful of the ads created from quite a large set.
Advertisment for the Halifax Bank of Scotland

Initially the client’s idea was to photograph a significant amount of the imagery for the ads, but thankfully they also considered 3d modeling and rendering too. When I spoke with them, we discussed the possibility of creating all the actual ‘YOU’ text models in 3D and then photoshopping them into photographed scenes that would be shot traditionally. I felt this may work, but could end up being more work than actually creating everything in 3D. Also keeping everything 3D would allow flexibility if we needed to change things as the work progressed, something traditional photography wouldn’t allow !

I did some initial tests completely 3D designed, and these showed that we would get the results the client was looking for, so the decision was mad to go all 3D, nice.

Advertisment for the Halifax Bank of Scotland

Advertisment for the Halifax Bank of Scotland

Advertisment for the Halifax Bank of Scotland

Advertisment for the Halifax Bank of Scotland

This one was one of my favorites as it was quite tricky to set up. You can’t really see all the detail here, but there is lots in the edges of the sand around the letters. The YOU sandcastle was created by displacing a high poly mesh and then a number of high-resolution textures, bump and displacement maps were drawn in photoshop. Vray displacement mapping was used to create the subtle ‘crumbly’ edges to the 3D letters.

Advertisment for the Halifax Bank of Scotland

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