Bahrian Bay updated sales pack design. The logo of Bahrain Bay is well known and respected in Bahrain. What isn’t widely known though is that the shapes and form of the B’s merging together is representative of the land meeting the sea. A very important part of the Bahrain culture. I wanted to use the curved shapes from within the logo to echo this sentiment, and to also bring a fluid, flowing water, feel to the brand. I used these shapes to form both a visual divide on printed material, and with the sales pack, I used the curves to form the actual divide where the pack opened.