Nurai Ultra high end homes

Nurai is a super exclusive island complex with stunning homes built into the structure of the land. Nurai wanted a compete overhaul of their existing marketing material and messaging. The only things to stay were the Nurai logo and the Zaya logo. Everything else is all new.
The multi million pound homes are actually sculpted into the island. I used the flowing undulating line graphic as a key, subtle link to the forms of the homes throughout the design. As well as designing a marketing pack, a sales pack, all related print based materials, I also worked up designs for the brochure, an interactive presentation (supplied on the bespoke pebble USB stick), and even suggested a Nurai fragrance, exclusive to residents of the island.

Nurai various graphic design elements

Nurai 3d brochure pack render

The sales pack had to be something special, but still achievable within sensible budgets. I designed a heavy card enclosure, with a recess for the required brochure, an insert system for floorplans and spec information, as well as provision for the USB stick. Each brochure was personalised, and was sealed with a Zaya branded ribbon.

Nurai 3d brochure pack render

External 3d render of the brochure pack showing the line work design details as well as the Zaya ribbon.

Nurai 3d brochure pack render

Nurai 3d brochure pack render

When someone is buying into such a luxury lifestyle, they want something unique – the Nurai fragrance, exclusive to home owners on Nurai.

Nurai 3d brochure pack render

Nurai 3d brochure pack render

The USB stick is designed around the from of a pebble. It’s tactile and in keeping with the spirit of the island.

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